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World Famous Hello Kitty Advances to New Digital Heights

时间:2018-10-01 作者:K8

Joint Venture, 大发集团娱乐网站Sanrio Digital, Propels the Famous Character's

Online Home into the Digital Future

HONG KONG, Nov. 21 /Xinhua-PRNewswire/ -- The leading publisher,

developer and distributor of mulAAAAlatform online and offline entertainment

software Typhoon Games, has partnered with Sanrio Wave Hong Kong Co. Ltd. to

bring Sanrio characters to the next stage of their digital evolution.

Sanrio Digital, a joint venture between the two companies, led to a complete

renovation of the official online presence for Hello Kitty and friends,

Sanriotown ( www.sanriotown.com ), with new flash games, blog, photo, video

and online shopping features embracing the social web.

"We are excited to work with Sanrio Wave in driving the digital

expansion of Sanrio's intellectual property assets," said Yat Siu, the CEO

of Sanrio Digital. "Hello Kitty is one of the most recognized brands in the

world and it's full potential has not yet been realized via the Internet.

Both the Hello Kitty and Sanrio brands are now extended further beyond that

of the traditional realm and onto new digital mediums via the new

Sanriotown."

"This collaboration aims to successfully create synergy between the

Sanrio traditional offline business and the digital venture." Said Hiroaki

Nishino, the Director of Sanrio Wave. "Through these online projects, we

give non-Sanrio fans the chance to satisfy their curiosity and excite them

about Hello Kitty & Friends and this will hopefully arouse their interest in

offline products; and widen the fan base of Sanrio characters."

Riding on the existing online community services such as forum and free

e-mail as well as download services, new social networking features have

been launched on Sanriotown, which already has a current user-base of almost

2 million world wide. The two most prominent of the newly introduceAAAAAAAA>features are Kitty Shop and Dream Studio, while other features on the site

like blogs, chat, message boards and avatars inject more fun into the social

networking environment for users.

Kitty Shop is the online store where fans can purchase a wide range of

Hello Kitty memorabilia. Kitty Shop also allows users to provide their

input into the design of upcoming products, while at the same time, AAAAAA

purchases from the current available range. To celebrate the launch of the

new Sanriotown, Kitty Shop allows sanriotown.com members to exclusively pre-

order a limited Christmas Edition of Hello Kitty Angel Box sets

Dream Studio is an advanced web technology that enables users to create

and direct their own flash movies by simply uploading video, photos and MP3

music. With this new feature, users are able to indulge themselves with the

latest online trends and embed their videos on their own website, blogs, or

other community portals, creating an online networking community that is

unique to Sanriotown.

In addition to the above, there will be other advanced and innovative

entertainment products released. For example, a massive mulAAAlayer Hello

Kitty online game is currently in the final stages of development, bringing

mature Hello Kitty fans and online gamers higher levels of difficulty,

excitement and interaction. Also, a 52-Episode 3D Animated TV series

titles "The Adventures of Hello Kitty & Friends" will be releaseAAAAAAAAA>introducing a side of Hello Kitty that is not only cute and cuddly, but one

that takes on the role of an educator for children to learn from.

For more details, please visit www.sanriotown.com or

www.sanriodigital.com .

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd., anAAAAAAAA>Sanrio Co. Ltd. whose aim is to focus on the digital expansion of Sanrio

intellectual property assets. This effective collaboration will capitalize

on the great number of IP assets that have not yet been fully digitally

developed. Furthermore, Sanrio Digital will hold exclusive rights to

produce offline products based on its online productions, which iAAAApecteAAAAAAAA>to create synergy between the Sanrio traditional offline business and the

digital venture; studies have shown that higher revenue generation can be

expected if Sanrio online and offline business complement each other.

About Typhoon Games

Typhoon Games Ltd. was founded in August 2001 in Hong Kong as a game

developing and publishing company that recognizes the great potential of the

gaming industry in Asia. We work with developers in the region, as well as

those from Europe and North America to create and localize PC games for the

Asian audiences. Typhoon Games aims to provide the best distribution

channel for game developers to sell their games, and for gamers to

experience games in the most sound and technically advanced environment.

Typhoon Games combines the highest technology with the most loyal

communities of users to bring our audience the best gaming experience ever!

Typhoon Games Ltd. is a leading publisher, developer and distributor of

mulAAAAlatform online and offline entertainment software with channel

partners in North America and Europe, and distribution in Singapore,

Malaysia, Thailand, Philippines, India, Hong Kong, Taiwan, China, Korea anAAAAAAAA>Japan. Game titles released by Typhoon Games have won international acclaim

from leading game media experts and received some of the industry's top

awards. To date, Typhoon Games has published over 100 different game titles.

About Sanrio Wave Hong Kong Co., LtAAAAAAAAA> Sanrio Co., Ltd. founded Sanrio Wave Hong Kong Co., Ltd. in 2000 after

Sanrio (H.K.) Co., Ltd. was founded in April 1994. While Sanrio HK focuseAAAAAAAA>on the traditional character merchandise business, Sanrio Wave HK has the

unique mission to create and distribute the original Sanrio contents /

entertainment business throughout Asia, and eventually in global scale.

Throughout the years, Sanrio characters have always been one of the most

wanted contents by the mobile content providers and telecom operators.

Sanrio Wave HK is currently working with almost all major telecom networks

in Asia directly or through the local content providers while the mobile

content distribution network is still expanding. To further proliferate the

content business, Sanrio Wave HK starts to produce original publication to

enrich the content category.

In October 2006, Sanrio HK is merged to Sanrio Wave HK to further extenAAAAAAAA>its mission to be the regional hub to become the all rounded company with

the strong integration of online and offline, merchandise and the contents.

This press release is distributed by Upstream Asia on behalf of Sanrio

Digital. For any enquiries, please contact:

Michelle Ho

Sanrio Digital (HK) LtAAAAAAAA> Tel: +852-2540-2237

Fax: +852-2803-0211

Email: michelle@sanriodigital.com

本文源自: AG环亚官网_环亚AG娱乐_AG环亚集团_搜狐体育

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